Business news from Ukraine

MOBILE OPERATOR LIFECELL REGISTERS 5-FOLD INCREASE IN DEMAND FOR ESIM

26 April , 2022  

Mobile operator lifecell records an increase in demand for eSIM during the war in Ukraine: since February 24, it has increased five times on average, and on some days subscribers ordered 20 times more digital SIM cards than before the outbreak of hostilities , the press service of the company said on Monday.

“From March 4 to March 7, the operator observed a peak in demand for eSIM – 25 times more subscribers joined the lifecell network using digital SIM cards than in the same period before the war. And the traffic from the Kherson region in the lifecell online store during this period exceeded the usual level of 44 times,” the report says.

This, the company notes, is due to the fact that lifecell remained the only operator that provided communication services in Kherson and the region during this period. Consistently high rates of digital SIM usage in March remained in the Kherson region and Kyiv.

In addition, the number of eSIM users during the war increased in Lviv and the Lviv region by almost six times compared to pre-war times.

Outside of Ukraine, the demand for eSIM has increased sevenfold. Most people bought a digital SIM card in Poland and Germany.

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