Myronivsky Hliboproduct (MHP) has announced the opening of the fifth store of a new format, Miasomarket (Meat Market), in Cherkasy on August 28, in Kropyvnytsky and Kyiv in September. According to a press release from the company, MHP intends to open about 50 stores throughout Ukraine by the end of the year. New retail outlets are already operating in Kovel, Sumy, Mykolaiv and Dubno.
“The opening of new format stores is in line with MHP’s strategy of transforming from a raw material company into a culinary one. Thus, in addition to a wide selection of fresh meat, the stores offer consumers meat in marinades, sausages and other products,” MHP said.
The agricultural holding indicated that MHP had received many applications and requests from partners to open stores of a new format throughout Ukraine.
As reported, by the end of the year, MHP intends to open new retail outlets in 20 more cities of Ukraine. The new format of its business is developing according to the franchising system. Meat Markets will be opened with both existing and new investors.
MHP is the largest poultry producer in Ukraine. It is also engaged in production of grain, sunflower oil, meat. MHP supplies the European market with chilled half-carcasses of chickens, which are processed, in particular, at its factories in the Netherlands and Slovakia.
