AB InBev Efes, a large brewing company, has brought a first batch of U.S. craft beer of Goose Island Brewery to Ukraine.
“The company brought to the Ukrainian market world-famous American brands from the manufacturer of craft beer Goose Island Brewery: Goose IPA and URBAN WHEAT ALE. The first batch is 60 hectoliters,” the company said in a press release on Tuesday.
Two brands of Goose Island Brewery are already on shelves in the Ukrainian MegaMarket, Novus and Silpo retail networks.
As reported, the world’s largest brewing concern Anheuser-Busch InBev (AB InBev) and Anadolu Efes, the largest brewing company in Turkey, completed the merger of businesses in Russia and Ukraine in equal shares late March 2018.
AB InBev Efes is one of the leaders of the Ukrainian brewing market, occupying 30.5% of it.
AB InBev Efes in Ukraine owns three breweries in Chernihiv, Kharkiv and Mykolaiv regions.
The Ukrainian beer market in 2018 will show positive dynamics, AB InBev Efes President Dmytro Shpakov believes. “We expect that the market in 2018 will not only stabilize, but will show positive dynamics, given that in 2018 excise tax was not raised,” he told Interfax-Ukraine during Corona Save Trukhaniv Island, the environmental campaign to clean up the Trukhaniv Island. The expert noted that, according to research by Nielsen global company, beer consumption in Ukraine increased by 1.6% in 2017 against the fall of this indicator by 7.2% in 2016.
According to Shpakov, now there observed the trend towards the growth of premium and super-premium segments in Ukraine.
“However, the mid-price segment still remains the most popular. Beer with fruity taste is becoming more popular,” he said.
Local production accounted for 97.5% in the portfolio of Sun InBev Ukraine in 2017, while imports for 2.5%.
“In 2017 we increased the volume of imported products in our portfolio by 23.7%,” the president of AB InBev Efes said.