Israel’s Perion Network has acquired Ukrainian startup Septa Communications (Captain Growth) for $3.75 million. According to a press release of Perion Network, Total consideration is up to $3.75 million, partially paid in cash at closing while the remaining consideration is subject to the achievement of certain milestones and retention over the next two years.
“With Captain Growth’s proprietary ‘Value Unlock’ technology, our synchronization will now give brands the critical ability to benefit from putting the best-performing units in front of the right users at the right time – for unprecedented cross-channel engagement,” CEO of Perion Doron Gerstel said.
The acquisition is not expected to have a significant impact on Perion’s financial results.
Perion is a global technology company that delivers advertising solutions to brands and publishers. Founded in 1999 as IncrediMail, in 2011 it was renamed and activities from developing a postal agent to advertising activities.
Septa Communications is an IT development company founded by businessmen Dmytro Bilash and Dmytro Pleshakov in 2017. Captain Growth is a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
