KYIV. Feb 15 (Interfax-Ukraine) – The Ukrainian media online advertisement market totaled UAH 1.784 billion in 2016, and this was 38% up on 2015, the Ukrainian Internet Association has said in a press release.
The direct sale share of the market was 47%.
The largest segment was the banner advertisement with 51.2% of the market. The share of advertisement in a video player (pre-roll, mid-roll, post-roll, pause-roll, overlay advertisement and picture-in-pause) was 28.7%, the share of in-page video (content-roll) was 4.8% and other unconventional solutions (pop-up or pop-under windows, catfish, screen glide, synchronous banners, frontlines, full screen advertisement, audio advertisement in the digital audio flow and other solutions) was 12.3% and sponsorship – 3%.
The media Internet advertisement recording was based on analysis of data from questioning of largest advertisement agencies, website and sales houses.
“AdPro(DAN), ITCG, Iplace, Publicis Groupe Media, TMGU, AdWork, DIEVO, MediaHead, Neos, Netpear, Promodo, newage leading online advertisement agencies and representatives of largest platforms, holdings and sales houses as Lux (Channel 24), RBC, RIA, Ukr.net, UMH, Digimedia, Admixer, DMDim/Go2Net, FISH, DigitalDecisions, Adwise, T-Sell, olx.ua, Finance.ua, Online.ua, Rontar, Novoye Vremia, Minfin.com.ua, Edipress, RST and Obozrevatel took part in the poll,” the Ukrainian Internet Association said.
