PrJSC Volodymyr-Volynsky poultry factory (Volyn region), one of the largest poultry producers in Ukraine, has reached a 40% increase in sales of its Epikur brand due to the growth in demand for products since the beginning of quarantine measures in Ukraine, Head of the company’s supervisory board Alina Sych has said.
“In the conditions of market boom, the demand for poultry, as well as for many other food products, has grown by more than 50% and continues being high. Packaged products in the tray became more important, as these products are more biosafe,” she told Interfax-Ukraine.
According to Sych, this is not only because people are loading up on supplies in advance, but also most consumers mostly cook at home during quarantine.
The head of the company’s supervisory said that the sales growth of the Epikur brand increased monthly by 20%, and since the beginning of quarantine measures in Ukraine, the products had reached a 40% growth.
Sych said that in order to meet the growing demand, the poultry factory is operating at full capacity. “We try to keep prices at the same level, but due to a sharp increase in the exchange rate and an increase in the cost of goods and services as well, we are forced to respond to market fluctuations. For example, we buy chickens for rearing in the EU and the level of the euro affects the cost of production, which directly affects the price for consumers,” the head of the supervisory board said, adding that the price of Epikur products has increased from the beginning of quarantine by an average of 10%.
In connection with the coronavirus disease (COVID-19) spread in Ukraine, the poultry factory, as far as possible, transferred office workers to remote work, and for other employees, it strengthened preventive and control measures in line with the recommendations of the Health Ministry.
“We provided workers with masks and respirators, antiseptics are easy available. We regularly disinfect office premises, vehicles, and also follow other preventive measures. Now, it is impossible to enter the territory of the factory without a mask and temperature screening,” Sych said.
PrJSC Volodymyr-Volynsky poultry factory is a Ukrainian-Dutch enterprise. It is one of the five largest producers of chicken in Ukraine, occupying about 6% of the market. The infrastructure of the poultry farm includes 100 poultry houses located at 11 poultry breeding grounds, a slaughterhouse and a feed mill, as well as land for growing forage.
POULTRY FACTORY, QUARANTINE, SALES
