Kyivstar TV has launched a large-scale identity upgrade, transforming its logo and expanding the brand color palette.
On December 11, Kyivstar TV, a film and television platform founded by Kyivstar and 1+1 media, will celebrate its 5th anniversary. To mark the occasion, the OTT platform has updated its identity for the first time, which was developed by the creative agency I AM IDEA.
Kyivstar TV viewers were the first to notice the changes – the app icon was replaced by a new unique platform sign – the letter “K”. This sign combines two symbols: the “play” and “heart” icons – a visual metaphor that accurately reflects the idea of the service – the ability to watch the content you love. Along with the logo, the Kyivstar TV inscription was also improved.
The key prerequisite for the identity update was that the logo star, which was part of the old Kyivstar TV logo, formed an unconscious association of the audience with the parent brand. Such a visual solution was necessary for the product launch, but later the logo became more associated with Kyivstar’s telecom services than with the film and television platform. Changing the brand identity is an important step in communication that contributes to the formation of a clear product identity.
“The new logo now contains a unique sign that helps to better distinguish Kyivstar TV brand from others and emphasizes its independence. Moreover, it directly reflects what we have been working on for the past 5 years – to turn on the viewer’s love for cinema, especially Ukrainian cinema. Moreover, the new identity makes it easier to work in various collaborations with other brands, which have been numerous over the past year,” said Viktoria Maksymchuk, Kyivstar TV’s Marketing Director.
Another task of the identity update was to emphasize the content diversity of the platform with the help of color. Although the change in the design system was radical, the connection with the parent brand was preserved: 7 more colors were added to the main three colors – green, white and blue.
“From now on, the brand’s palette includes colors other than related ones. It is interesting that the color of the visual depends on the poster or frame from the content. This adds variability, adaptability and flexibility to the design system, which further emphasizes Kyivstar TV as a platform with content for every taste of the most demanding viewer,” said Yuriy Chornenkyi, Head of Marketing Communications at Kyivstar.
Head of Design Dasha Shabliyenko, designer Valeria Ignatyuk, motion designer Denis Kononenko, art directors Olena Dovgopol and Vitaliy Klymenko worked on the renewal of the identity of the film and television platform within the creative agency I AM IDEA.
For reference:
Kyivstar TV is a joint project of 1+1 media and Kyivstar, founded on December 11, 2019. It is a film and television platform that provides users with access to hundreds of thousands of hours of Ukrainian and world content, live programs, and regularly offers exclusive projects for viewing. The platform has more than 430 TV channels and a VOD library of 20,000 movies, series, cartoons and shows. Kyivstar TV is available for all mobile operators in Ukraine and all Internet providers. Find out more about the new releases on the platform in the Kino for TVtelegram channel.
Estimated number of population in regions of Ukraine based on number of active mobile sim cards (mln)
Open4Business.com.ua
Delta-Lotsman branch of the state enterprise Administration of Sea Ports of Ukraine announced a tender for voluntary insurance of employees against accidents on December 3, according to the electronic public procurement system Prozorro. As reported, the expected cost of services is UAH 4.333 million. Tender offers are accepted until December 11.
SE “Delta-Lotsman” was established by order of the Ministry of Transport of Ukraine in 1998 in order to improve the conditions for ensuring safety of navigation, protection of human life at sea and the environment, in the territorial sea of Ukraine in accordance with the requirements of international agreements and conventions, as well as to streamline the structure of marine pilot services in the north-western part of the Black Sea.
IC “Express Insurance” (Kiev) in January-October 2024 collected insurance premiums in the amount of UAH 759,1 mln, which is by 31,3% more than the same period of 2023.
According to the insurer’s website, twice as many contracts were concluded during this period.
Premiums on CASCO amounted to UAH 593,8 mln (+18,6% to 10 months-2023), on MTPL -145 mln UAH (2,3 times more), VHI -9,8 mln UAH (+9,1%). On other types of insurance UAH 20,3 mln (+36,8%).
The company also reports that in October 2024 attracted UAH 82.7 mln of premiums, which is 20.2% more than in October last year. Including premiums on CASCO amounted to UAH 63,1 mln (+8,6%), on MTPL – UAH 17,5 mln (+95,5%).
As reported, IC “Express Insurance” in January-October 2024 made payments in the amount of UAH 427,2 mln, which is by 57,5%, or by UAH 155,9 mln more than in the same period of 2023.
Including payments under CASCO amounted to UAH 357.5 mln (+51.1%), under CMTPL insurance – UAH 58.5 mln (2.3 times more), payments under other insurance contracts – UAH 11.2 mln (+16.7%).
At the same time, the company reports that in October-2024 payments to clients amounted to UAH 48 mln (+33.7%) more than in October-2023. In particular, the company paid UAH 38.4mn (+22.4%) under hull insurance contracts, and UAH 8.7mn (+2.5 times) under CMTPL insurance contracts.
Express Insurance was founded in 2008 and is a part of UkrAVTO group of companies. The company specializes in automobile insurance. Stable high speed of events settlement in IC is provided by optimal interaction with partner service stations.
Since April, 2012 IC Express Insurance has been an associated member of the Motor Transport Insurance Bureau of Ukraine.
NAEK Energoatom and Kyivzelenstroy in October became the biggest violators of the localization law, having purchased a total of more than UAH 20 million worth of machine-building goods from foreign manufacturers, Deputy Head of the Parliamentary Committee on Economic Development Dmytro Kisilevskyy said with reference to the monitoring of public procurement by the analytical center CMD Ukraine.
“It is impossible not to note the cynicism with which the heads of some state enterprises steal from the Ukrainian state. “Energoatom” directly in the title of the tender as the subject of purchase specifies the Turkish international bus ”AR-Temsa Prestij SX or equivalent.” Can you imagine that, for example, the mayor’s office of Istanbul indicated “Etalon bus of Chernihiv automobile plant or equivalent” as the subject of purchase in its tender?” – wondered the MP on his Facebook page.
He added that “Kyivzelenstroy” also specified a Turkish backhoe loader TLB 870 Mecalak or equivalent as the subject of the purchase.
Kisilevskyy reminded that Ukrainian manufacturers can 100% meet the needs of Ukrainian state institutions and communities, in particular, in buses or excavators.
The parliamentarian once again emphasized that he was sending information about the eight purchases with the most gross violations to the Ministry of Economy and the State Audit Service for response.
Among the eight biggest violators of the localization legislation are the State Enterprise “Ukraine”, which purchased a Turkish bus for UAH 7.15 million, a village council in Dnipropetrovsk region, which bought a Chinese bus JAC Sunray for UAH 1.85 million, as well as other local companies with purchases of a Turkish diesel generator for UAH 1.09 million and a Chinese tractor for UAH 0.62 million.
According to the monitoring data CMD Ukraine, cited by the MP, in October in “Prozorro” published information about 810 purchases of engineering goods worth 10 billion UAH, which are subject to the requirement of localization, with violation of the requirement revealed in 151 tenders (18.6%).
The legislation on localization in 2024 requires in public procurement of machine-building products to contain at least 20% of the component produced in Ukraine. At the same time, new rules for keeping the Register of localized goods have been in force since July 2.
Consumer prices in Turkey increased by 47.09% on an annualized basis in November, the country’s statistical institute (Turkstat) said in a report. The growth rate slowed from 48.58% in October and was the lowest since June 2023. The weakening of inflation was noted at the end of the sixth consecutive month.
The consensus forecast of experts, quoted by Trading Economics, assumed an even more significant slowdown in consumer price growth – to 46.6%.
The increase in the cost of alcohol and tobacco products in November slowed to 39.32% from 52.15% in October, communication services – to 35.71% from 37.77%, utilities – to 74.45% from 89.39%. Prices in hotels, cafes and restaurants rose by 59.39% (+62.09% a month earlier). Meanwhile, food and non-alcoholic beverages rose the most in four months, up 48.57% (+45.28% in October).
Core inflation last month was the lowest since May 2023 at 47.13% compared to 47.75% a month earlier.
Consumer prices in Turkey increased by a five-month low of 2.24% in November relative to the previous month, following an increase of 2.88% in October.
Producer prices (PPI) in the country last month rose by the lowest since February 2021 by 29.47% in annualized terms and by the lowest since May 2023 by 0.66% in monthly terms, Turkstat said. They rose 32.24% and 1.29% in October, respectively.
The Turkish Central Bank has kept its key interest rate at 50% since March this year, and the tight monetary policy has helped ease inflation. Back in June 2023, the rate was at 8.5%. Earlier Expert Club analytical center released another video analysis about the economy of Ukraine and the world. You can see more details here – https://youtu.be/grE5wjPaItI?si=8krsv_56bafIY2h_
