A drop in sales of more than 30% due to Russian aggression was experienced by 47% of Ukrainian companies, including 19% with a drop exceeding 50%, agriculture, retail, mining and metals industries suffered the most, these are the results of a new business resilience survey presented by the American Chamber of Commerce (AmCham).
“The war has taken a huge toll on Ukrainian businesses, but companies have shown extraordinary resilience and some have even found opportunities for growth,” the report said.
According to a study conducted jointly with McKinsey & Company Ukraine on the eve of the first anniversary of the war, in 2022, 3% of companies increased sales, while 10% either maintained them or kept the decline within 10%. Opportunities for growth were noted by representatives of the banking and financial sectors and IT.
Only 4% reduced the number of employees by more than 30%, while 29% of the companies had the figure in the 10-30% range and 2% even increased the number of staff.
It is indicated that 4% of companies have stopped operations and do not know when they can resume them, while 30% stopped, but have already resumed.
According to respondents, in 2023 the pressure of war on business will remain or even increase. Also among the discouraging forecasts is the reduction of aggregate demand, as GDP growth remains uncertain and the purchasing power of consumers may decline due to depletion of savings, rising unemployment and reduced wages.
As stated in the survey results, 90% of companies have developed internal “contingency plans,” but more than 40% of respondents believe they are not effective enough.
As part of these plans, 61% created pre-war special task forces (multifunctional teams or with a specialization in the risk management function), 33% developed such plans with business units, and 6% enlisted professional outside help to prepare plans. Also, 40% of companies admitted the plan did not work as expected, including 29% who did not foresee the extent of failure and 7% who did not have the necessary resources to implement the plan.
According to the published information, the main military challenge for 25% of respondents was decrease in demand for products or services (60% in machine building, 42% in retail), for 23% – physical damage to facilities (67% in FMCG, 50% in transport/machinery), 19% – disruption of supply chains (pharma – 50%, machine building – 40%).
The problem of energy supply was named as the main problem by 10% of respondents (IT – 30%, banks – 25%), but among the top three problems it is in the lead with 66%, ahead of supply chain disruption 60% and reduced demand 52%.
Among the key priorities for effective contingency planning, companies highlighted an agile operating model and a strong corporate culture.
“While an agile operating model is seen as the most useful factor for overcoming the ongoing crisis, among the priorities companies see for their future development, respondents cited diversification, better contingency planning and building resilient teams,” the survey noted.
In the future to overcome the crisis 46% of companies will pay attention to the strategy and diversification of business, which requires rethinking investment plans, 29% more effectively plan their actions, 18% will attract and maintain a sustainable team and workforce.
The American Chamber of Commerce in Ukraine is the most influential international business association serving over 600 member companies in Ukraine since 1992, bringing the united voice of American, international and Ukrainian companies that have invested over $50 billion in Ukraine and remain committed to the country.
