The growth of effective demand in the “comfort+” category in the capital region is 3-5% per month, said Daria Bedia, Marketing Director of DIM Group of Companies.
“In liquid projects in the comfort+ category in the price range of $1300-1500 per square meter with stable construction dynamics and a high-quality concept, the monthly increase in effective demand is 3-5%,” Daria Bedia told Interfax-Ukraine, citing data from the company’s analytical report.
According to her, the positive dynamics since the end of spring is a good signal and indicates that buyers are now ready to invest in a comfortable and safe living environment in Ukraine that will fully meet their requirements and expectations.
These requirements, according to Bedi, include a well-thought-out concept that takes into account different life scenarios in both the spatial zoning of the territory and the filling of functions. A diverse multifunctional infrastructure that reflects the expectations of the target groups of buyers, a well-thought-out apartment layout and a variable range of planning solutions, energy independence of the complex, in particular, the availability of alternative power sources for water supply or power for elevator equipment, a customer-oriented service company and an access control system are mandatory.
“The level of demand is directly influenced by the concept of the project itself, the stage of construction, and especially the real construction dynamics at the site, the developer’s reputation, and flexible purchase terms, both in installments and 100% payment,” explained the marketing director of DIM Group.
Today, most buyers in the comfort+ segment are interested in one-bedroom apartments of 40-47 sq. m. with a kitchen-living room of 20 sq. m. and a separate bedroom with a dressing room. The top two-room apartments are 68 to 75 sq. m. with two separate bedrooms, a kitchen-living room of 20 sq. m., three-room apartments of 85-90 sq. m. with three separate bedrooms, one of which is a master bedroom with its own bathroom and wardrobe, a large kitchen-living room is also a priority.
Daria Bedia added that transactions for the purchase of business class apartments with an average price of $2 thousand per square meter have become more frequent in the primary real estate market. At the beginning of the fall, business class accounted for 25% of sales, although in the spring this figure was 15%.
DIM Group was founded in 2014 and consists of six companies covering all stages of construction. To date, it has commissioned 12 buildings in six residential complexes with a total residential area of over 218 thousand square meters. Six residential complexes of “comfort+” and “business class” categories are under construction: “New Autograph, Metropolis, Park Lake City, Lucky Land, etc.
