Foxtrot, an omnichannel electronics and home appliances retailer, paid UAH 224 million in taxes for the second quarter of 2024, with the total amount for January-June exceeding UAH 430 million, which is 76% of the full amount last year, the company’s press service reports.
The release says that in April-June 2024, compared to the same period last year, turnover increased by 18%. The largest growth was shown in the categories of accessories (+56%), smartphones (+27%), computer equipment (+33%), and non-core products (+237%), including products for children. Traffic to the website increased by 11%.
According to Foxtrot CEO Oleksiy Zozulya, charging stations were the absolute best sellers. Compared to the previous peak of sales of these products in November-December 2022, in June 2024, Foxtrot sold 110% more of them. In total, in June 2024, the number of charging stations sold was twice as high as in January-May 2024 and 120% higher than in the whole of 2023.
In April-June, the retailer opened three renovated stores: in Dnipro (Karavan shopping center), Kyiv (Lavina Mall) and Lviv (Arsen shopping center). The number of participants in the FoxFan loyalty program continues to grow; in the second quarter of 2024, about 157 thousand Ukrainians joined the cashback program, and the total number of participants at the end of June was more than 14.3 million.
“We manage to maintain our position (in the market) thanks to the renewal of the retail network and the quality of the online store, in-depth work with customer experience, and improvement of logistics processes. Participation in current social projects and the introduction of modern accessibility services to serve people with disabilities are also relevant,” commented Zozulia on the results of the chain’s work.
“Foxtrot is one of the largest omnichannel retail chains in Ukraine in terms of the number of stores and sales of electronics and household appliances. The company operates 123 stores in 67 cities, including the frontline cities of Kherson, Kramatorsk, Sloviansk and Pokrovsk, and an online platform Foxtrot.ua and a mobile application of the same name.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
