The Ukrainian brand Smakuli (Lviv) — gluten-free cookies and snacks — is now available in German Rewe supermarkets, according to the Amal Berlin portal.
“We initially built our portfolio in Ukraine and have already implemented international quality and safety standards FSSC 22000, as well as AOECS certification, which certifies that allergens are carefully controlled in production. But that wasn’t enough – the process of entering the German market took almost 11 months,” the publication quotes Ruslana Rymarska, founder of the Smakuli brand and head of the Ukrainian Food Manufacturers Alliance (UFMA).
The Ukrainian company gained the opportunity to be represented in the Rewe network as part of the Startup Lounge project, which offers small businesses and startups the opportunity to introduce their products to the network.
According to Rymarska, work is currently underway to enter the Dutch and Swedish markets.
