Sales of domestic cheese can be maintained only through the use of promotional sales, and the results of most operators are still far from the level of last year, domestic cheese makers consider the import of European cheese to be the main obstacle, Infagro news agency reported.
“The expected decrease in cheese imports due to the strengthening of the euro has not yet occurred. In May, Ukraine imported 30% more hard, semi-hard and white cheeses. Separately, purchases of hard and semi-hard cheeses increased by 22% compared to May last year,” analysts said.
They noted that imported cheese occupies a fairly significant share of the Ukrainian market, and promotions are used in sales of European cheese no less actively than in sales of Ukrainian cheese.
Despite the huge problems with sales, Ukrainian cheese producers do not reduce base prices for their products, while promotional discounts often reach 25%, Infagro stated.
