Sales of new passenger cars in Ukraine in July increased by 11% compared to the same month last year, reaching 6,700 units, which is also 8% more than in June 2025, according to Auto-Consulting.
Analysts note that sales in July could have been even higher, but this was hampered by difficulties with car registration in the last days of the month.
“But despite these obstacles, the results for July were very encouraging, as the car market has already moved into positive territory for the first seven months of the year, with growth of +0.84%,” the report said.
Auto-Consulting notes interesting changes among brands. Toyota retained first place, with sales up 3.5% to 918 units in June this year.
“For the first time in history, BYD took second place in the Ukrainian market, overtaking three competitors and pushing VW out of this position. BYD was preferred by 11% of Ukrainian consumers, which is a record among Chinese cars, and the BYD Song model also took second place among the most popular models,” Auto-Consulting reports.
Analysts note that neither Skoda nor Renault could withstand BYD’s relentless pressure, and most importantly, Volkswagen took three steps back, whose high performance is also maintained thanks to electric vehicle deliveries from China.
They also note the growing popularity of Honda, which moved up to sixth place from eighth in June with a 21.4% increase in sales to 323 units.
“BMW and Audi (8th and 9th place) slightly improved their positions, while another phenomenon of this year, Zeekr, lost some ground but remained in the top 10 of the Ukrainian car market,” the report says.
At the same time, analysts express surprise at the decline of Mercedes-Benz, which in July, as in June, ranked only 16th in the rating.
“Mercedes-Benz is no longer leading the premium car ranking in the Ukrainian market, nor is it even among the top three in the premium segment (BMW, Audi, Lexus),” analysts note.
Auto-Consulting believes that the trends observed in the car market in terms of brand positioning will continue until the end of the electric vehicle incentives, “and then it will be time for other forces to come into play.”
In turn, the Ukravtoprom association reported on Telegram that last month Ukrainians purchased more than 6,400 new passenger cars, 1% more than in July last year and 7% more than in June this year.
According to the association, the leading brand Toyota reduced its sales by 20% to July 2024, to 820 units, while BYD is rapidly catching up, improving last year’s result by 3.2 times, to 744 units, and jumping to second place in the ranking from ninth last year.
The top ten also includes Renault with 654 units (+11%); Skoda with 559 units (+48%); Volkswagen with 491 units (+47%); Honda with 319 units (+9%); Hyundai with 298 units (+32%); BMW with 263 units (-58%); Audi with 253 units (+20%); and Zeekr with 191 units (+125%).
“Since the beginning of the year, about 39,300 new passenger cars have been registered in the country, which is only 0.1% more than last year,” Ukravtoprom reports.
As reported, according to AUTO-Consulting, in 2024, sales of new passenger cars in Ukraine will grow by 9.8% compared to 2023, to 71,300 units, and according to Ukravtoprom, initial registrations will increase by 14%, to 69,600 units.
