Business news from Ukraine

Business news from Ukraine

Ukrainian financial service NovaPay enters European market

16 September , 2025  

NovaPay EU UAB (Lithuania), part of the leading Ukrainian financial service NoivaPay, together with its partner, the Polish payment institution Quicko sp. z o.o., has launched a European version of its financial app for customers in Europe.

“NovaPay EU announces the launch of its own European mobile application, created for Ukrainians and Europeans… From now on, users across the EU can download the NovaPay Mob mobile app and access payment services: open accounts in euros and zlotys, receive cards, make payments and transfers, and withdraw cash from ATMs,” the company said in a statement on Tuesday.

It is noted that the NovaPay app can be used from any EU country, but Poland is one of the most interesting markets, as many Ukrainians currently live there.

The company told the Interfax-Ukraine news agency that NovaPay’s European division is a separate business with its own team and legal entity, but it also operates under the NovaPay brand.

“The company is registered in Lithuania, but shares the same values: reliability, ease, and speed of financial services. Thanks to NovaPay EU’s launch partner, Quicko, a company that provides payment services and is licensed by the KNF, the launch took place as quickly as possible. Obtaining its own license in the EU remains part of NovaPay EU’s long-term plans,” the company said.

It is noted that the application was created primarily for Ukrainians abroad: today, more than 4.2 million Ukrainians are in the EU under temporary protection, of which almost 1 million are in Poland.

According to the release, in Ukraine, the parent company NovaPay, which is part of the NOVA group of companies (Nova Poshta), is one of the market leaders and currently serves about 800,000 customers—in the app, online, and offline. In Ukraine, NovaPay became the first non-bank financial institution to receive a license from the NBU to open accounts, issue cards, and launch its own non-bank payment app.

NovaPay EU UAB was established in 2022 as the European brand of NovaPay, part of the NOVA group. The company does not currently have a license and does not provide financial services in the EU.

Quicko sp. z o.o. was founded in 2009 and is a certified national payment institution regulated by the Polish Financial Supervision Authority (KNF). Quicko is licensed by Mastercard Principal Member to issue cards and offers card issuance solutions through a multifunctional wallet, SDK, and API services for businesses and individuals across the European Economic Area.

 

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