Foreigners are actively buying housing in Bulgaria, forming a significant share of transactions in the real estate market, according to local specialized associations and agencies.
According to the Bulgarian Real Estate Association, in 2024-2025 the greatest interest is shown by citizens of the UK, Germany, Greece, Israel, Romania and Ukraine. The most demanded objects on the Black Sea coast (Varna, Burgas, Nessebar) and in mountain regions popular for winter tourism (Bansko, Pamporovo).
Top 10 countries of real estate buyers in Bulgaria (2024-2025):
UK
Germany
Greece
Israel
Romania
Turkey
Italy
Russia
Ukraine
Poland
Experts note that the demand of foreigners stimulates the growth of prices: over the year the cost of housing in seaside resorts increased by 8-10% on average, in Sofia – by 6-7%. Apartments in new buildings in the middle segment (from €60 thousand), as well as apartments for rent to tourists remain popular.
Ukrainians are firmly entrenched in the top ten foreign buyers: their interest is due to both temporary relocation because of the war, and investment motives – the possibility of renting out housing in resort cities.
At the same time analysts predict further growth of demand from citizens of Ukraine and Israel, as well as revival of interest from EU countries, where housing prices are much higher than in Bulgaria.
