ALVIVA GROUP, a leading player in Ukraine’s food industry, presented its first export brand, Alviva, at the Anuga 2025 international exhibition. The exhibition, which is the largest and most influential global platform for food and beverage manufacturers, took place from October 4 to 8, 2025, in Cologne, Germany.
The launch of the Alviva brand is a logical and consistent step in the implementation of the group’s strategy aimed at systematically expanding volumes, export geography, and diversifying the export range.
Today, the new multi-category brand’s product range includes 33 products in seven categories: wafers, long-life and sugar cookies, croissants, gingerbread, sandwich and toast bread, and snacks. The brand’s assortment focuses on formats, packaging, and flavors that are in stable demand in Europe and worldwide. The brand’s portfolio will be constantly replenished with new products that meet current consumer trends and will be expanded to 100 items in 9 categories.
The brand’s products are manufactured at nine of the group’s production sites in Kyiv, Kyiv, and Poltava regions. All enterprises comply with international ISO and HACCP standards.
“Our key goal is to increase exports of finished products. Over the next five years, we plan to bring the share of exports to 25% of total production. After all, exporting finished products not only diversifies the business, but also generates foreign currency revenue, which allows us to invest in modernization, automation, and innovation. This is the key to the sustainable development of ALVIVA GROUP,” said Oleksandr Varavka, Chairman of the Supervisory Board of ALVIVA GROUP. “The creation of a single export brand, Alviva, will allow us to more effectively represent our diverse range of products on international markets, strengthening the group’s position as a reliable supplier of high-quality finished products from Ukraine.”
For two years, ALVIVA GROUP has demonstrated positive export dynamics, confirming the high competitiveness of Ukrainian products. In 2024, the group exported over 3,000 tons of products. In just seven months of this year, exports of KYIVHLIB brand products amounted to over 2,000 tons, which is 33% more than in the same period last year.
The group’s products are already well known to consumers in more than 30 countries around the world and are represented both in ethnic stores and in leading European retail chains: Lidl, Maxima, RIMI, Kaufland, Globus, NORFA, Żabka, Linella, №1, Bonus, etc.
About ALVIVA GROUP:
ALVIVA GROUP is an international group of companies in the food technology and services sector, united by common management, strategy, and mission: “To promote the health and well-being of consumers by producing high-quality and delicious food products.” The group’s product portfolio includes brands that have already won the favor of consumers: KYIVHLIB, Tarta, Tendi, Norden Brod, British Sandwich, KYIVMLYN. The group’s annual cash turnover exceeds UAH 9 billion*, and its payments to the state budget in taxes and fees amount to over UAH 1.2 billion. With a staff of over 6,000 employees, ALVIVA GROUP is among the TOP 100 best employers in Ukraine and TOP business investors in education in 2022-2025, and is one of the leading players in the food industry in Ukraine. The group’s export geography covers 30 countries around the world. The group’s land bank totals over 4,000 hectares in the Kyiv and Chernihiv regions. Group website: alvivagroup.com
*financial indicators for 2024
