Paris topped Euromonitor International’s ranking of the most attractive cities for tourism and has held the top spot for the fifth consecutive year, the company said in a press release following the publication of the Top 100 City Destinations Index 2025.
According to Euromonitor’s estimates, Paris welcomed more than 18 million international visitors in 2025, partly due to the restoration of Notre Dame Cathedral. Madrid, Tokyo, Rome, and Milan also made it into the top five, with the top five remaining unchanged for the second year in a row.
Euromonitor notes that international arrivals in the top 100 cities in 2025 increased by 8% to 702 million, with the largest increase in the Asia-Pacific region (+10%). Bangkok became the leader in terms of international visitors (30.3 million), followed by Hong Kong, London, and Macau.
