Prices for Ukrainian-made pasta will increase by 10-12% in 2026 due to a significant decline in business margins in the previous year, said ProConsulting analyst Oleksiy Nadvodnyuk at a meeting of the Board of Directors of the Ukrainian Flour Millers Association.
The expert noted that the reason for this trend is the gap between producer price indexation and actual consumer prices in 2025.
Nadvodnyuk suggested that such an increase in the cost of domestic products could lead to an increase in the share of imported goods on the market. Currently, Ukrainian producers account for 43.7% of the market, while the rest is imports.
Among the main trends in the market, the analyst highlighted price pressure and promotional campaigns from various retail chains, growing demand for premium products due to the supply of such products to Ukraine as part of humanitarian aid, the strengthening of the role of private label retailers, the displacement of imports in the economy and mid-range segment, as well as the growth in the share of instant pasta.
At the same time, the expert noted that Ukraine is highly competitive in the export segment of instant pasta, which continues to increase its market share.
