According to Serbian Economist, Iberostar has opened sales for its new Iberostar Selection Montenegro property on the Bar Riviera coast. The promotional offer is tied to the period of stay from May 1 to October 31, 2026, which indicates a launch at the beginning of the summer season.
Iberostar is located on the seafront and has direct access to a private bay/beach; The property is approximately 9 km from the old town of Bar, and the distance to Podgorica and Tivat airports is 45 km and 57 km, respectively. The hotel is located in the coastal area of Ratac, between Bar and Sutomore, and is advertised as “new for 2026.”
The key focus of the project is on leisure and wellness infrastructure. There will be indoor and outdoor swimming pools, a 3,700 sq m spa complex (saunas, hammam, steam room, cold room, massages and treatments), and a gym with sea views. In terms of accommodation, Iberostar is promoting rooms and suites with views of the Adriatic, as well as options with private amenities, such as terraces with jacuzzis and categories with private or swim-up pools.
Dining will include several formats, from the main restaurant to à la carte, cafes, and beach bars. An all-inclusive option and the Star Camp children’s program are also announced.
Iberostar is expanding its presence in the Adriatic through existing hotels in Montenegro, including Iberostar Waves Slavija and Iberostar Waves Bellevue in the Budva area.
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