adidas stores in Ukraine have introduced an option for people with lower limb differences to purchase a single sneaker for 50% of the price of a pair, the retailer’s press service reported.
“The Single Shoe service was created for people with lower limb differences who do not need two sneakers at once. In this case, a single sneaker costs 50% of the price of a pair. In Ukraine, the service is available at official adidas stores, including outlet stores, and applies to all footwear in stock,” the company said.
When developing the service, adidas worked closely with Paralympic athletes, including communities from ParalympicsGB and Harder Than You Think.
This service is already available in 23 European countries.
adidas noted that to expand access to sports, the company has created an adaptive basketball uniform for wheelchair athletes and those who play while seated; has begun preparations to launch adaptive running shoes developed in collaboration with people with Down syndrome; and has introduced inclusive design in most of the uniforms for athletes at the 2024 Olympic and Paralympic Games in Paris
adidas is a global leader in the sporting goods industry. The company’s headquarters are located in Herzogenaurach, Germany. The company employs approximately 65,000 people worldwide, and its revenue in 2025 amounted to EUR 24.8 billion.
According to data from the YouControl analytics system, the net revenue of the subsidiary “Adidas-Ukraine” in 2025 grew by 28% to UAH 2.99 billion, while the net loss amounted to UAH 103.3 million, compared to a profit of UAH 43.3 million in the previous year.
