Comfy (Comfy Trade LLC), a retailer of home appliances and electronics, generated 14 billion hryvnias in revenue from January to March 2026, a 28% increase compared to the same period in 2025, according to the company’s press service.
The amount of taxes and fees paid totaled 643 million hryvnias, which is 14% more than in the first quarter of 2025.
“The retail market and customer behavior are changing. The line between offline and online stores has practically disappeared—and customers want the best experience regardless of their chosen path to purchase. That is why we are developing Comfy as a single seamless experience; in 2026, we will invest in the digitalization and convenience of every step of the customer journey. One of the key steps is that this year we are beginning to test marketplace functionality. One in three purchases today is made online. Tomorrow, it will be every second one. We are preparing for this,” said Comfy CEO Gennadiy Verbylenko.
The growth driver for the reporting period remains the development of e-commerce; Comfy’s share of online sales reached 36.6% (+6.6 percentage points compared to Q1 2025). The Comfy mobile app now generates over a third of the company’s total online sales. The number of downloads in January–March 2026 increased by 8%, and the share of monthly active users (MAU) grew by 38% over the year.
Data from the first quarter of 2026 indicates a shift in Ukrainian consumer behavior toward rationality and functionality. The strongest growth was seen in: robot vacuums (up 380%), gaming keyboards (up 374%), refurbished tablets (up 205%), epilators—up 191%, and hair stylers—up 73.3%, indicating Ukrainians’ investment in home comfort and self-sufficiency. Sales of cameras (+65.3%), multi-cookers (+46.4%), dryers (+23.8%), and laptops (+23.7%) are also growing steadily. Building on these trends, COMFY is expanding categories with high practical value and the refurbished electronics segment in response to demand for smart savings and environmental sustainability.
In the first quarter of 2026, the company opened two new stores: one in Lviv (Victoria Gardens shopping center) and a large two-story facility in Dnipro (1-M Heroiv Avenue). The store in Zaporizhzhia has also resumed operations: following a Russian drone strike and a fire at the Amstor shopping center on January 2, some of the equipment and the premises were destroyed, but the store was restored by the end of February.
As of the end of March, the Comfy chain comprises 115 stores in 56 cities across Ukraine. Two more openings are planned by the end of the year. According to the company, revenue for 2025 totaled 55.8 billion UAH, which is 17% more than in 2024. Over the course of the year, the company paid 2.3 billion UAH in taxes and fees to the state budget.
