The international network of marketing companies Stagwell (NASDAQ: STGW) announced the acquisition of the Ukrainian production company for the creation and adaptation of content PEP Group, which will now join Locaria, Stagwell’s linguistic content agency.
“The head office of the PEP Group was and remains in Kyiv. It is very important that the interest of Western investors in Ukrainian companies remains, despite the current situation,” the press release says the words of the founder of PEP Group Mikhail Pimenov, who will remain in Locaria in the role of Executive Vice – President of Creative Content.
According to him, this suggests that the Ukrainian creative sector is competitive with the American and European ones.
“By removing traditional niche approaches and merging production and localization, we will be able to offer more compelling international content and greater efficiency,” said Lindsay Hong, COO of Locaria.
Based in Ukraine, PEP Group has been producing and adapting advertising content for leading international brands, including Kimberly-Clark, Colgate-Palmolive and Church & Dwight, for 12 years.
The Dutch PEP Group Holding B.V., whose beneficiary is Pimenov, owns Pipilats LLC in Ukraine, in which Pimenov was the direct owner until the end of last year. The revenue of LLC in 2020 amounted to UAH 5.96 million, net profit – UAH 1.25 million. The group’s website also lists offices in the Netherlands and Canada.
“Today’s marketers need scalable content solutions that enable global brands to connect with consumers in any market. The acquisition of PEP Group will further expand Locaria’s service offering,” said Mark Penn, CEO and CEO of Stagwell.
Other terms of the deal were not disclosed.
Locaria is an international language content agency that offers its services to the marketing and e-commerce teams of international brands, media agencies and creative productions to scale content and campaigns internationally.
Stagwell is a network of companies uniting over 12 thousand specialists in 34 countries. Its net revenue in the first quarter of 2022 was $526.6 million, up 22.8% year-on-year, while EBITDA rose 33.8% to $101.4 million.
