Minister of Culture and Information Policy Oleksandr Tkachenko initiates a meeting of media representatives with the Ministry of Health and the National Security and Defense Council to discuss a future moratorium on the advertising of medicines and medicines.
“Regarding the moratorium on advertising of drugs and medicines, which should be developed by the Cabinet of Ministers on behalf of the National Security and Defense Council. As an ex-media person, I understand perfectly well that this advertising is 30% of the income of TV and other media. That is why the Ministry of Culture and Information Policy will soon initiate a meeting of media people with the Ministry of Health and the National Security and Defense Council to hear the opinion of the media people themselves,” Tkachenko wrote in the Telegram channel.
The Minister also said that any business, including television, should be socially responsible, and self-medication has nothing to do with responsibility in any civilized country.
According to him, the development of the mechanism will last until the end of the year, and the moratorium itself should be introduced by January 1, 2024.
“There is a transition period and it will be used effectively. In the dialogue with the representatives of media companies we will find a way to implement these changes with minimal losses. First of all, for them,” Tkachenko said.