KYIV. April 27 (Interfax-Ukraine) – Agricom Group has started production of cereals under the Dobrodiya trademark and the new product line under the Super Hercules trademark consisting of five products, Director of the marketing department Halyna Horban has told Interfax-Ukraine.
“Flakes is the most nutritious, tasty and cheap breakfast. In 2017, we plan that the flake market would start growing and reach the pre-crisis level. We have started actively studying demand of our consumers in this segment,” she said.
Horban said that the company designed the Super Hercules flake product line.
She said that by the end of the year Super Hercules could occupy 3% of the flake market in Ukraine.
Agricom Group seeks to supply Super Hercules not only to the domestic market, but to Europe. The company is holding talks with partners.
The cost of new flakes at Ukrainian stores will be around UAH 30 per a 600 gram package.
“In 2017 we launched 10 cereals under the Dobrodiya brand under contracts, as demand of distribution channels was seen. The quality department permanently monitors all stages of cereal production at our partners,” Horban said.
She said that the products are made at the partner plant in Kyiv region, but this autumn the company plans to launch own flake plant in Chernihiv region.
Аgricom Group produces and distributes food made of grain at own production base. It unites agricultural, processing and trade enterprises.
