Business news from Ukraine

Business news from Ukraine

AMCU fines Delta Medikel UAH 9.5 mln for misleading advertising

13 June , 2025  

The Antimonopoly Committee of Ukraine (AMCU) has fined Delta Medikel LLC UAH 9.5 million for misleading information on the packaging of the dietary supplement Lactofiltrum.

According to the AMCU, the committee made the decision on June 12 after looking into a complaint from Orisil-Farm LLC, which makes the dietary supplement Eliminal Gel.

The committee ordered Delta Medical to stop the violation within two months of getting the decision.

The AMCU notes that on the packaging of Lactofiltrum, Delta Medical provided false information to an unspecified group of consumers on the Internet, social networks Instagram and Facebook, and on television about the properties of this dietary supplement, in particular, regarding “cleansing the body, restoring microflora, improving skin condition,” as well as that the supplement promotes skin health and improves the condition of allergic diseases, acne, and other inflammatory skin diseases, and poisoning of various origins.

At the same time, Delta Medikel did not provide the committee with sufficient evidence to confirm the information about the properties of the dietary supplement Lactofiltrum, and the Ministry of Health reported that the claims about the therapeutic properties of the supplement were contrary to the law.

The AMCU recalls that in December 2024, Delta Medikel was already held liable for violating legislation on protection against unfair competition.

Delta Medikel, with a 5.4% share, is one of the top five leaders in the market for dietary supplements and dietary additives.

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