Business news from Ukraine

Business news from Ukraine

Apple has presented a new iPhone

13 September , 2023  

Apple on Tuesday unveiled the iPhone 15 line and an updated smartwatch, the Apple Watch Series 9. The event was broadcast on the company’s YouTube channel.
One of the main distinguishing features of the new series of smartphones (iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max) is the transition from the Lightning charging port to the USB Type-C connector. Also, all devices will have Dynamic Island, a notch on the screen for the front camera that works as a separate mini-screen. Previously, it was only available in the iPhone 14 Pro.
The iPhone 15 and iPhone 15 Plus will be equipped with A16 Bionics processors, which were introduced last year with the iPhone 14 Pro and 14 Pro Max. The new Pro versions come with the A17 Pro processor.
The budget versions of the iPhone 15 will come in five new colors: black, blue, green, yellow, and pink. The Pro versions will have a titanium body in four shades to choose from. The diagonal of the screens of the iPhone 15 and iPhone 15 Pro is 6.1 inches, and the iPhone 15 Plus and iPhone 15 Pro Max are 6.7 inches.
According to the presentation, prices for the iPhone 15 will start at $799 (128 GB), and for the iPhone 15 Plus – at $899. The minimum price of iPhone 15 Pro is $999, iPhone 15 Pro Max – $1199. All smartphones of the series will be available for pre-order on September 15.
A new S9 processor has been announced for the Apple Watch Series 9 smartwatch. The maximum screen brightness has been increased to 2000 nits – Apple reports that the display is twice as bright as the previous version. In addition, the Double Tap function will appear. It allows the user to control the watch without touching the screen – by moving his fingers on the hand on which he wears the watch. Prices for the new watch will start at $399.
Apple Watch Ultra 2 is equipped with an even brighter screen – up to 3000 nits. The corporation promises 36 hours of battery life in normal mode and 72 hours in power saving mode. The minimum price of this version is $799.
In addition, during the presentation, Apple announced its intention to reach carbon neutrality by 2030.

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