Apple has unveiled the new generation of its flagship smartphone, the iPhone 17.
The key features of the new product are: a screen with a refresh rate of 120 Hz — providing a smoother image and a comfortable gaming experience,
a 6-core Apple Silicon A19 processor — a new generation chip focused on high performance and energy efficiency, an anti-glare display coating — allowing for more comfortable use of the device in bright sunlight, and built-in Apple Intelligence artificial intelligence — a system of personalized AI features integrated into the smartphone’s interface and applications.
Apple positions the iPhone 17 as a device that ushers in a new era in mobile technology, emphasizing intelligent features: adaptive recommendations, on-device data processing without sending it to the cloud, and support for generative capabilities.
Analysts note that the integration of Apple Intelligence could become a competitive advantage in the battle with Android smartphones, where AI features are already being actively used by the largest manufacturers.
