BSH (Bosch and Siemens Hausgeräte GmbH), one of the world’s leading companies in the field of household appliances and its largest manufacturer in Europe, has decided to withdraw the Zelmer brand, under which a number of small household appliances produced in Poland were sold in Ukraine, from the Ukrainian market.
CEO of BSH Pobutova Tekhnika LLC Serhiy Maksymov told journalists the decision was made by the concern in connection with the intention to focus on the Bosch brand in the segment of small household appliances.
“The concern made the decision last year. In this case the concentration of resources, including financial, in development sand ideas for one brand will bring more effect,” he said.
According to him, in Ukraine the Zelmer brand held quite a weighty place, was one of the five leaders of the market of small household appliances.
“Last year we started successfully replacing this brand with Bosch products, therefore consumers will not feel the difference,” he noted, adding that Zelmer appliances are not much cheaper than Bosch, and in some positions the prices are equivalent.
Zelmer is one of the most popular small household appliances producers (vacuum cleaners, meat grinders, juicers, electric kettles, bread makers, irons, hair dryers, toasters, etc.) and climate appliances (humidifiers and air purifiers).
