Fatty dairy products will continue to fall in price in Ukraine, with prices falling by 30-35% by New Year’s Eve and the trend continuing until the first half of 2026, according to Olena Zhupinas, deputy director general of the Association of Milk Producers (AMP), speaking on Ukrainian Information Service.
The expert noted that the main reason for the decline in dairy product prices is the reduction in product costs on the European market.
“Since the end of summer, global butter prices have fallen by more than 30%. Ukrainian exporters sold this product to the EU last year at EUR7 per kilogram. Now the price is no higher than EUR4.5,” Zhupinas explained.
According to her, Ukrainian processors are now refocusing on domestic consumers, and the decline in butter prices is already noticeable. This will continue in the future, according to AVM forecasts, but mainly in the form of sales promotions in retail chains: 30-35% off on store shelves.
“This decline has significantly affected the purchase prices of raw milk. In mid-November, the cost of ‘extra’ grade milk, which meets European requirements, fell by 17%. Under these conditions, many producers are working at cost, and some are even operating at a loss,” the AVM expert concluded.
