KYIV. Feb 23 (Interfax-Ukraine) – The share of Carlsberg Ukraine, one of the largest producers of beer and soft drinks in Ukraine, of the Ukrainian beer market in 2016 amounted to 29.9% in real terms, which is 0.3 percentage points higher than in 2015.
According to company a press release, with reference to data from Nielsen research company, its share in the kvass market in natural terms is 44.7%.
Last year Carlsberg Ukraine managed to significantly increase its sales in major network supermarkets.
The company estimates that in 2016 the beer market in Ukraine decreased by 7% compared to the previous year. There are several reasons for the fall of the market: the unfavorable economic situation in the country, the national currency devaluation, the reduced purchasing power of the population, as well as the consequences of fundamental changes in the industry regulation and a sharp increase in excise tax in 2016.
“Our company manages to increase its market share and show economically efficient activities, as well as appear in the ranking of the largest taxpayers in the country. I want to underline that the decision made in late 2016 to increase excise tax by the rate of inflation (12%) for the first time in many years demonstrated the fruits of the dialogue between businesses and the government,” Carlsberg Ukraine CEO Yevhen Shevchenko said.
Carlsberg Ukraine is part of Carlsberg Group, one of the leading brewing groups in the world, whose products are sold in more than 150 countries.
