Chinese authorities are considering selling TikTok’s US business to businessman Elon Musk if the short video service fails to challenge a ban on the use of its application in the US, Bloomberg reports, citing informed sources.
The sources emphasize that the Chinese government wants to keep TikTok under the control of its parent company ByteDance Ltd. The appeal against the ban is being considered by the US Supreme Court, but it is likely that the judges will uphold the ban.
Pending the decision, Chinese officials have begun discussing other options for TikTok’s US business. One option involves the participation in the deal of Musk, who is a close supporter of US President-elect Donald Trump. Musk also has a good reputation in China, where the largest plant of his car company Tesla is located.
According to sources, in one of the possible scenarios, control over TikTok’s US operations could go to Company X (formerly Twitter). The number of TikTok users in the US exceeds 170 million, and the acquisition of the service could help X attract advertisers. In addition, Musk has founded a separate company in the field of artificial intelligence, xAI, and it can find application for the huge amount of data generated by TikTok.
Sources note that the discussions are preliminary and no decisions have been made yet. It is also unclear how aware ByteDance is of the Chinese government’s plans, and whether ByteDance, TikTok, and Musk have had any talks about a possible deal.
Elon Musk, ByteDance, and TikTok did not respond to Bloomberg’s requests for comment, nor did representatives of China’s Cybersecurity Administration and Ministry of Commerce.
TikTok’s U.S. operations could be valued at $40-50 billion, according to Bloomberg Intelligence analysts. This is a significant amount of money even for the richest man in the world, and it is unclear how Musk could pay for such a deal. He acquired Twitter in 2022 for $44 billion and is still paying off the debt taken out to finance the deal.
Bloomberg also notes that TikTok’s business in the United States is a valuable asset that other players are also claiming. In particular, billionaire Frank McCourt and investor Kevin O’Leary have previously announced their intention to buy the business. Other contenders may include Microsoft Corp. and Oracle Corp. which is TikTok’s longtime partner in the technology sector.
