Ukraine’s largest home appliance and electronics retailer Comfy paid UAH 1.2 billion to the state budget in January-September 2024, the same amount as the company paid last year in total.
According to the company’s press service, revenue for this period increased by 30%, the dynamics of the company’s performance was influenced by the expansion of the network, updating store formats and product range, and improving customer experience.
This year, the retailer opened seven new stores, in particular in Oleksandria, Berdychiv, Khodosivka, Mohyliv-Podilskyi, restored stores damaged by Russian missiles (in the Dnipro shopping center Apollo and the shopping center “Sun Gallery” in Kryvyi Rih), and renovated the flagship store (1000+ sq. m.) in the capital’s Ocean Plaza shopping center. In addition, Comfy has reformed 80% of its existing stores to meet changing demand and assortment.
Thanks to the active development, Comfy created about 500 jobs across Ukraine.
By the end of the year, the retailer plans to open four more new stores and 100% upgrade its network according to the new standards.
The company’s sales growth was driven by the renewal and expansion of its assortment. The largest growth is traditionally observed in the categories of large appliances, small appliances and accessories. Prolonged power outages caused a boom in demand for alternative power sources, with an increase of over 1300%.
The retailer has also joined the National Cashback program, and since the start of the project, more than 100 manufacturers with whom the company cooperates have joined the program, offering more than 3.3 thousand units of goods.
In total, as of November 2024, the COMFY offline network has 109 stores.
The chain is owned by Comfy Trade LLC (Dnipro). According to the Unified State Register of Legal Entities and Individual Entrepreneurs, the owner of Comfy Trade is Comfy Holdings Limited (Cyprus), with Svitlana Gutsul and Stanislav Ronis as the ultimate beneficiaries.
