KYIV. Nov 4 (Interfax-Ukraine) – Germany’s BASF chemical concern expects that the Ukrainian crop protection agent market will expand by 4-5% in 2015 after a decline of 15% in 2014, to EUR 600 million, BASF Agribusiness Manager in Ukraine, Moldova and the Caucasian countries Tiberiu Dima told reporters at the presentation of the farmer training program “The Growth Point” in Kyiv on Tuesday.
He said that the company’s share of the Ukrainian crop protection market was 15-20% in 2014, which is expected to grow in 2015, however the company’s market share will not change.
BASF, jointly with the International Finance Corporation (IFC), will launch “The Growth Point” training program for farmers. The project will be implemented in the 2016 season and around 240 farmers-representatives of large and medium farms with a total land bank of around 4,000 ha will participate.
The program organizers said that it will include financial management, marketing, business planning, risk management, and training on the effective use of innovative solutions and practical aspects of agribusiness financing.
“The goal of cooperation between BASF and IFC is to provide an opportunity to farmers to understand the financial aspect of business, assess various risks, and thus make more thoughtful strategic decisions for successful development,” Head of the marketing and financial service group at BASF in Ukraine Artem Rosliakov said at the presentation.
