Demand for short trips within one to two hours of the metropolis is steadily growing: 69% of Ukrainians need this type of recreation, Artur Lupashko, founder of Ribas Hotels Group, told Interfax-Ukraine.
“According to a survey of regular guests of Ribas Hotels, 69% of Ukrainians want to recharge their batteries without having to travel long distances. It is this demand that has generated interest in short suburban vacations,” he said.
According to Lupashko, most popular tourist destinations require significant travel time, which makes one- or two-day trips ineffective. In line with the latest trends, the most popular are complexes focused on short suburban vacations.
Overall, the demand for short-term vacations among city dwellers has a positive impact on the financial performance of such hotels. In particular, in January 2026, compared to January 2025, occupancy rates in Odessa hotels increased by 7%, and revenues by 25-28%.
In the Kyiv region, in the new cottage town of Mandra Petrichor (Makariv district), demand is increasing occupancy on weekdays and leading to 100% room reservations on weekends. That is why, after the opening of the first phase of Mandra Petrichor, where 20 A-frame cottages are available for booking, the launch of the second phase is planned for 2026. In general, the project envisages three conceptually different phases, focused on different types of recreation — for couples, families with children, and groups of friends.
Ribas Hotels Group is an international full-cycle management company and hotel business ecosystem founded in 2014 in Odesa. It brings together the entire process — from site selection, design, and construction to management, franchising, and investment. Ribas Hotels Group is the only hotel group that independently covers all stages of hotel project creation and development.
The company’s portfolio includes 56 projects under construction, launch, or management, including in Ukraine, Poland, Turkey, and Bali. The company develops 3-, 4-, and 5-star city and resort hotels under the Ribas Hotels, Ribas Rooms, WOL home + hotel, and Mandra Moments brands. The operator’s total room capacity is over a thousand rooms.
