In the run-up to the new school year, demand for school goods has increased 6-10 times compared to the summer of 2022, the press service of Ukraine’s largest online retailer Rozetka told the Interfax-Ukraine news agency.
“Last year, Ukrainian children often studied remotely or went to school where their families received temporary asylum. Now the situation has changed. Over the past six months, more than 7 million people have returned to Ukraine. Among them are children who will sit at their desks again in September. And if last year, compared to the pre-war time, the sales of school supplies decreased by more than half, then in 2023 these goods are returning to the top,” – said the marketing director of Rozetka Eugene Obrazok.
As of August 2023, the highest demand in this category is for clothing (in particular, embroideries), as well as school supplies.
Compared to 2022 on the site of online retailer in 7.5 times more often buy embroidered vyshyvanki for guys and five times more often – for girls. In addition, the demand for outerwear sets, T-shirts, tracksuits, sneakers for boys, as well as dresses, tracksuits and sneakers for girls increased.
Among school and office supplies Ukrainians actively buy diaries, briefcases and folders, colored paper and cardboard, covers for notebooks and textbooks, notebooks, drawing albums, pencil cases, colored pencils, etc.
Compared to last year, in 2023 the demand for diaries increased 11.7 times, for school bags and folders – eight times, for colored paper and cardboard – six times.
In 2023, the average cost of a school basket on Rozetka is 5945 UAH. The most expensive are school backpacks and satchels (average 1663 UAH), blackboards and flipcharts (1256 UAH), and first-grader’s kits (687 UAH). The cheapest are covers for notebooks and textbooks, drawing albums, colored paper and cardboard.
Online store of electronics and household appliances Rozetka was founded in 2005 in Kiev by Vladislav and Irina Chechetkina, later the co-owner of the company became a fund managed by Horizon Capital. The company has now transformed itself into a multi-category online marketplace, but is also developing a network of its own stores, which stood at 297 as of February 2023, up from 270 a year earlier. In December 2022, Rozetka’s traffic amounted to 40 million people per month.
