Business news from Ukraine

DESIGN, IT, ADVERTISING, MARKETING, PR SEE LARGEST GROWTH IN INCOME AMONG CREATIVE INDUSTRIES

24 May , 2021  

Design, IT, advertising, marketing and PR saw the largest growth in the declared income in 2020 among creative industries, according to the Ministry of Culture and Information Policy.
“The Ministry of Culture and Information Policy of Ukraine, together with the team of Kyiv School of Economics and with the support of the USAID Competitive Economy Program in Ukraine, prepared a study on the volume of tax revenues to the consolidated budget of Ukraine and the payment of a single contribution by business entities in the field of creative industries in 2019 and 2020,” the ministry’s press service said.
It is noted that in 2020 the declared income fell more compared to the previous year in the performance sector (less by 17%), audiovisual sector (less by 8%), book publishing, libraries and museums (less by 3% each).
“The fall in VAT, which indicates a decrease in the volume of sales of goods and services, in some sectors reached 50% compared to 2019: theater and concert activities [less by 53%], film screenings [less by 45%], the operation of theater and concert halls and activities to support them [less by 42-43%], activities in the field of television broadcasting [less by 38%], and the functioning of museums [less by 35%],” the report said.
The following sectors showed the largest growth in the declared volume of income in 2020: design (more by 31%), IT (more by 26%), advertising, marketing, and PR (more by 5%).
“Despite the quarantine measures, registration of new businesses did not stop in 2020. Since the growth in tax revenues occurred faster than the growth in the number of business entities, this may indirectly indicate an increase in the tax burden,” the ministry said.

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