Demand for ready-to-move-in apartments in Ukraine’s primary real estate market is gradually growing, with their share in the sales structure of some developers reaching 50%, according to a survey of developers conducted by Interfax-Ukraine.
“Before the full-scale war, the share of renovated apartments from the developer was about a third of total sales. Now it is up to half of the transactions. The demand for owner-occupied apartments is growing. Firstly, it is cheaper than finishing the apartment yourself. Secondly, it is much faster. You can move into a new home immediately after the building is completed, while renovation work done by yourself takes at least several months to six months. For many people, this factor is critical,” said Anna Laevska, commercial director of Intergal-Bud.
According to her, Intergal-Bud offers buyers a finishing of the apartment (flooring, wallpaper for painting, interior doors, electrical wiring and electrical fittings, plumbing) with designer renovation in three styles, as well as installation of furniture and kitchen.
Ms. Laevskaya noted that over the past year and a half, the company has revised the prices for the renovation service several times. Today, the cost of designer renovation is $300 per square meter, which is $100 lower than before the full-scale war. A furnished repair from the developer will cost $600/sq. m.
“We understand that renovating an apartment in a new building is a big expense. In the context of exchange rate fluctuations, when everything around us is getting more expensive, a democratic price offer from the developer is a step towards Ukrainians who want to improve their living conditions. We have no plans to revise the cost of repairs, but we understand that further developments will depend on the prices of materials,” the expert said.
According to DIM Group, the share of ready-made renovated apartments in the structure of demand in the primary market is 45%.
“The advantages of a renovated apartment from a developer include maximum transparency and accountability. The buyer delegates to the developer the supervision of the order fulfillment and already accepts a fully finished product at the stage of receiving the keys,” said Daria Bedia, DIM’s Marketing Director.
The developer offers four types of finishes in its projects: basic renovation at a cost of $650/sq. m, kitchen with appliances – an additional $50/sq. m to the cost of basic renovation, cabinet furniture – “plus” $30/sq. m, upholstered and separate furniture – “plus” $20/sq. m. DIM engaged Anthracite design bureau to develop the renovation projects.
“We set ourselves an ambitious task: to overcome the prejudice that a renovated apartment in a new building is always about a typical renovation with budget materials, the same colors and style. Our partner has developed a whole line of adaptive design projects that differ in style, color scheme, content, and price,” Bedia explained.
Meanwhile, apartments with ready-made repairs are not in demand in business-class residential projects and are more relevant in comfort and economy class, according to City One Development.
“Based on many years of experience and analyzing customer requests, we can say that it is impractical for a developer to make ready-to-move-in apartments in the business segment. The vast majority of our clients choose apartments for themselves and want to choose and develop the design themselves. Renovated apartments are relevant in the economy and comfort classes. But this is no more than 5% of the total demand,” says Dmytro Novikov, Marketing Director of City One Development.
Among the disadvantages of finished apartments, Novikov mentioned the higher cost, longer terms of obtaining housing and mostly standard design solutions that do not take into account the individual request of the buyer.
According to him, the experience of sales of the first and second phases of Novopecherski Lypky showed that the most popular renovated apartments were one-bedroom apartments, while two- and three-bedroom apartments were sold less actively.
“So far, we have not received any requests for ready-made renovated apartments from the developer. Customers continue to be interested in finished apartments even at the final stage of construction, which means that the trends that emerged with the outbreak of the war continue to exist,” he summarized.
