KYIV. July 19 (Interfax-Ukraine) – The e-commerce market in Ukraine in 2016 could grow by 35% in hryvnias and by 10-15% in the U.S. dollars, according to a forecast of the Ukrainian Direct Marketing Association.
“The e-commerce market would show growth of around 35% in 2016. First since the start of the hryvnia devaluation growth in the U.S. dollars is expected. It would not be so large – some 10-15%,” the association told Interfax-Ukraine.
The association said that the most optimistic forecasts are from representatives of the fashion segment.
“In H1 2016 the segment growth could exceed 40%, and this would give chances for key players to return to 2013 figures in the U.S. dollars.
The electronics and household appliances segment are not so optimistic in their forecasts and anticipate growth of up to 10% in hryvnias, the association said.
The association said that the total e-commerce market volume in Ukraine in 2015 was $1.1 billion (B2C sales of only new goods). The e-commerce market in hryvnias grew by 32%, and in the U.S. dollars it fell by 31% compared to $1.6 billion in 2014.
The association also said that according to a study of Factum Group, in 2015 the share of Internet users was 58% of the country’s population. 17% of Internet users (around 3.7 million people) bought goods in online shops. Last year consumers were more active in buying goods using mobile devices. 26% of users did shopping using tablet PCs or smartphones.
“The number of users who buy goods on foreign website grew in 2015. According to MasterCard, the largest number of goods was bought on aliexpress.com, and 47% of Ukrainian buyers made orders on the Chinese marketplace,” the association said.
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