Epicenter K LLC (Kyiv), which is developing a network of eponymous shopping centers in Ukraine, plans to open 15 new Furniture Centers (Tsentr Mebliv) in its shopping centers in 2020, begin entering external sites and strengthen online sales. “The goal of the company is to increase its stake to 40% by the end of 2020. These plans are related to the new concept for the development of Furniture Centers. Thus, the Epicenter furniture business will significantly expand its assortment, improve client services, and will focus on turnkey solutions, in particular customers will be offered design interiors in different styles and budgets,” the company’s press service said.
According to the report, in 2019 the share of Furniture Centers in the Ukrainian market grew to 25%. During this time, ten new concept stores were opened in the Epicenter chain.
“In the new concept, much attention will be paid to inexpensive functional furniture of modern design that are interesting to young people,” Oleksandr Lukyanchenko, the director of the Tsentr Mebliv direction, said.
According to him, the company also relies on online sales.
“I’m sure that in the future online will be another growth point for us, because there we can present a much wider assortment, not limited by the length of the shelf in an offline store,” he said.
In particular, in 2019, the share of online furniture sales in the Epicenter network was 10%, the largest demand in online sales was recorded for kitchens.
