Almost 690 million tourists made international trips in the first half of 2025, which is almost 5% or 33 million more than a year ago, according to the UN World Tourism Organization (UN Tourism).
“The number of international tourist trips in the first six months of 2025 increased by 5% compared to the same period in 2024 and amounted to almost 690 million. This is approximately 4% more than in the same period before the pandemic,” the report says.
According to UN Tourism, the highest growth rates in tourist trips in the first half of the year were recorded in Africa, up 12% compared to the same period last year. In North Africa and sub-Saharan Africa, the increase was 14% and 11%, respectively.
Europe received about 340 million tourists in six months, which is 4% more than in the same period last year and 7% more than in pre-pandemic 2019. The main destinations for travel in Europe, France and Spain, increased by 5%. In Central and Eastern Europe, the growth rate is even higher, at 9% compared to the first half of 2024, while inbound tourist flows are 11% lower than before the pandemic.
The number of tourists in North and South America increased by 3%, while the results for individual regions were uneven. South American countries recorded a 14% increase in tourist arrivals, Central America recorded a 2% increase, while North America saw no growth due to a decline in tourist trips to the US and Canada. The Caribbean region also saw a decline, partly due to lower demand from its main tourist market, the US.
In the Middle East, the number of tourist trips fell by 4% in the first half of the year, while compared to 2019, the increase was 29%. As noted by UN Tourism, these are the highest growth rates among all macro-regions.
The number of arrivals in the Asia-Pacific region during this period increased by 11%, which is 92% of the pre-pandemic level. Northeast Asia showed the highest figures among the world’s subregions: in the first half of the year, tourist traffic here grew by 20% compared to the same period last year.
According to UN Tourism, among the major tourist destinations, the largest increase in tourist trips was recorded in Japan and Vietnam (up 21%), Morocco (up 19%), South Korea (up 15%), Malaysia and Indonesia (up 9%), as well as Hong Kong, Mexico, and the Netherlands (up 7%).
