EVA perfume and cosmetics chain opened 11 new outlets in the second quarter of 2023 and reopened 12 previously closed ones, in particular in Kherson and cities of Donetsk region, the press service of the company reported.
In total, for the first half of the year the network resumed 24 outlets and opened 22 new ones. To date, the network has 1023 working stores.
As the press service notes, the company continues to develop its online store, which has been positioned as a “beauty hypermarket” since June. According to the latest data, EVA.UA online platform offers more than 100 thousand items and takes the 4th place in the rating of online stores in the country with almost 2 million loyal customers.
Every day the online store receives about 10 thousand orders, 30% of which are from new customers.
It is expected that by the end of 2023 the share of the online store in EVA’s total sales will be at least 10% (by the end of 2022 – about 7%).
In the future, the possibility of EVA.UA work in the format of a marketplace is considered.
Reportedly, during April-June EVA also continued to implement CSR projects aimed at helping the Defense Forces and Ukrainians affected by the war. They were joined by 360 thousand customers of the network. In particular, the company’s operational headquarters fulfilled 26 requests for assistance, allocating goods from the chain’s assortment in the amount of about UAH 200 thousand. Within the framework of the fund “Come Back Alive” UAH 2.176 mln was jointly collected from 167 thousand customers of the network to help the Defense Forces of Ukraine. In May, within the framework of another joint project with the charity foundation KOLO and dobro.ua “Thank You, Mom!”. EVA transferred UAH 250 thousand to purchase a special ultrasound machine for Ivano-Frankivsk Regional Children’s Clinical Hospital.
From April to June, the network implemented projects aimed at helping victims of Russian missile attacks in Zaporizhzhya and Kryvyi Rih, as well as the Kakhovskaya HPP explosion (over UAH 709 thousand, UAH 184 thousand, and UAH 2.354 million, respectively).
About 25 thousand EVA customers joined the support of children evacuated to Turkey within the framework of the project “Childhood without War” in the second quarter and transferred 357.6 thousand UAH in the form of bonuses.
As the press service added, in the second half of 2023 EVA plans to open 28 new stores and is preparing for new projects to support the Defense Forces.
As reported, the turnover of the EVA network at the end of 2022 decreased by 7% to the previous year and amounted to 15.7 billion UAH.
RUSH LLC, which manages the EVA network, was founded in 2002. It has 52 own brands, which are represented by household goods, perfumes, cosmetics, jewelry, personal care products, accessories, lingerie and children’s goods. BTM’s share of sales by volume in 2022 was 30.6%.
As of February 23, 2022, there were 1119 EVA stores in Ukraine. In July 2023, the chain has 1,023 operating stores. The company employs about 13.4 thousand people.
According to Opendatabot, the owner of RUSH LLC is Korpsolushin LLC (100%), the ultimate beneficiaries of the company are Ukrainian businessmen Ruslan Shostak and Valeriy Kiptyk.
According to RUSH’s financial results, its net profit in 2022 increased by 16.7% to UAH 973.8m, while the value of its assets decreased by 2.5% to UAH 10.3bn.
