Ukrainian drogerie chain EVA (Rush LLC) increased its revenue by 28.6% to UAH 27 billion in 2024, its press service reports.
According to the report, the share of own brands in the company’s sales last year amounted to 36.1%, compared to 33.9% in 2023. In addition, EVA has launched eight new private labels, bringing the total number to 65. The company plans to further develop its product portfolio: in February 2025, it will launch Bingo (pet products), followed by brands in the hair care segment.
In addition, last year, 70.4% of online checks were electronic.
It is noted that the virtual makeup service VISUAL by EVA increased its coverage by 25% (to 251 stores), and the number of sessions increased by 250% compared to 2023.
Rusch LLC, which manages the EVA chain, was founded in 2002. At the end of 2024, the chain had 1109 operating stores.
According to Opendatabot, the owner of Rush LLC is Cyprus-based Incetera Holdings Limited (100%), with Ruslan Shostak and Valeriy Kiptyk as the ultimate beneficiaries.
According to the results of three quarters of 2024, Rush’s revenue amounted to UAH 19.2 billion and net profit amounted to UAH 1.2 billion. In 2023, the company’s revenue increased by 33.7% to UAH 21 billion compared to 2022, while net profit increased by 26% to UAH 2.2 billion.
