Irina Mikhalyova, marketing director of Alliance Novobud development company, took part in the Ukrainian Building Congress (UBC), which took place on November 21 at the Parkoviy ECC in Kiev, having acted as a speaker and moderator of two discussion panels dedicated to affordable housing and the state mortgage program “єOselia”.
According to the press service of Alliance Novobud, Mikhalyova moderated the panel “Affordable Housing: How to Make Real Estate Affordable for Ukrainians”, which was attended by representatives of development companies, banks and government institutions – in particular, EcoBud Building Group, Ukrfinjitlo, State Fund for Promotion of Youth Housing Construction, Sky Bank and developer Intergal-Bud. The participants discussed the combination of state programs, market instruments of developers and bank products to form an affordable housing market under war conditions.
Special emphasis was placed on the impact of the war on purchasing power, construction rates and financing of new projects. According to Mikhalyova, state support programs, such as “єOselia”, in wartime become not only a financial instrument for the market, but also an indicator of the state’s confidence in the industry. She noted that participation in such initiatives helps developers to stabilize sales and stimulate demand for primary real estate.
In addition, CMO Alliance Novobud was a speaker at the discussion panel “єOsela – the state’s investment in recovery”, where developers and bankers shared their experience of working with the program, assessed its impact on the sales structure and discussed the prospects of reconfiguring the loan product to primarily finance primary housing. Ms. Mikhalyova confirmed the company’s readiness to develop partnership formats with banks for additional support of buyers.
Alliance Novobud is a development company operating in the residential real estate market of Kyiv and Kyiv region for more than 18-20 years, specializing in business class projects in the capital and modern residential complexes in the suburbs. According to the company, under the brand Alliance Novobud projects are realized in Kiev (Montreal House, club house Illinsky House) and Brovary (in particular, Krona Park II, Madison Gardens, “Forest Quarter” and “Lavandovy”).
According to the rating of LUN service and NV edition, at the end of 2024 Alliance Novobud entered the top 20 largest developers of Kyiv and the region, taking 15th place by the number of commissioned apartments, which, according to analysts, indicates the stability of the company in the war conditions. Industry reviews indicate that since its establishment the developer has built more than two dozen residential buildings, and its projects are characterized by monolithic-frame construction technology and medium- and business-class positioning.
