In the 2022/2023 season, the total revenue of FC Shakhtar (including VAT) amounted to UAH 5 billion 992 million including VAT, which is almost 2.8 times higher than the previous season (UAH 2 billion 178 million), according to the annual report published on the club’s official website.
According to the report, the club’s total revenue from the sale and lease of players last season increased to UAH 4 billion 29 million from UAH 622 million a season earlier, while revenues from UEFA and FIFA for participation in the Champions League group stage and for reaching the last 16 of the Europa League increased to UAH 1 billion 606 million from UAH 1 billion 164 million.
The club clarified that last season it made 14 incoming transfers, of which 11 were purchases, 2 were rentals and 1 was a free agent. There were the same number of outgoing transfers, including 5 sales and 9 rentals. The most high-profile transfer was that of midfielder Mykhailo Mudryk to Chelsea London for a record-breaking sum in the history of Ukrainian football: EUR 70 million and another EUR 30 million in bonuses. In addition, Serhiy Kryvtsov joined MLS side Inter Miami.
Shakhtar’s revenues from commercial activities in the 2022/2023 season decreased to UAH 357 million from UAH 392 million in the previous season.
Last season, FC Shakhtar increased its payments to the budgets of all levels by 34.4% compared to the 2021/22 season, up to UAH 566.9 million.
Among the events in the report is the extension of cooperation with the BRSM-Nafta network for 2023 and the termination of cooperation with the club’s title partner Parimatch due to its inclusion in the sanctions lists.
It is specified that the number of subscriptions to the club’s social media pages has increased by almost 5% to 3.15 million. The most popular are Facebook (1.41 million) and Instagram (544.4 thousand, +5.2%), while the largest influx was recorded on TikTok – 61 thousand, or 75%, and on Twitter – 24.5 thousand, or 24.7%.
Shakhtar’s website is available in four languages: Ukrainian, English, Polish and German. Last season, it was visited by 1.07 million unique users.
