More than 52% of customers became new to the Foxtrot brand during the month of the company’s assortment being presented on the Kasta marketplace, the press service of the omnichannel retailer reported.
The release notes that among several thousand orders, more than 52% of customers were new to Foxtrot.
“The first month’s experience not only proves the correctness of the cooperation strategy between Foxtrot and Kasta, but also confirms the importance of such collaborations for both market development and consumers. In addition, innovative approaches and the exchange of best practices allow us to find new opportunities to improve the service and offers to our customers,” said Kirill Popov-Cherkasov, Foxtrot’s ecommerce director.
The product groups with the largest receipts among the orders for Kasta were charging stations (in particular, powerful models of the BLUETTI line); laptops (ACER Predator, APPLE MacBook Air M3); smartphones (APPLE iPhone 16 Pro, SAMSUNG Galaxy S24) and large household appliances (refrigerators, washing machines). Accessories and small appliances are also very popular among Kasta visitors. In particular, in quantitative terms, the top five includes such product groups as clothes dryers, knife sets, portable vacuum cleaners, and electric kettles.
As reported earlier, Foxtrot omnichannel retailer has been represented on the Kasta marketplace since November 13. The collaboration involves the placement of about 10 thousand products from the retailer’s assortment.
“Foxtrot is one of the largest omnichannel retailers in Ukraine in terms of the number of stores and sales of electronics and household appliances. The company operates 123 stores in 67 cities, including the frontline cities of Kherson, Kramatorsk and Sloviansk, an online platform Foxtrot.ua and a mobile application of the same name. In 9M24, Foxtrot paid UAH 700.5 million in sales.
The Foxtrot brand is developed by Foxtrot Group of Companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Kasta (Kasta Group LLC, EDRPOU 41021687) is a marketplace of clothing, footwear and accessories in Ukraine, founded in 2010, and a resident of Diia City since January 16, 24. The authorized capital is UAH 58.2 million, according to the results of 2023, the revenue was UAH 64 million 388 thousand, the net loss was UAH 31.1 million.
