Turnover on Foxtrot.ua during Love Season 2026 (January 29 to February 18) increased 2.7 times compared to the same period last year, while the site’s overall traffic increased by 46%, which the company attributes to the development of its own ecosystem, gamification, and strategic partnerships, Foxtrot’s press service told the Interfax-Ukraine news agency.
“Love Season 2026 was a real test for Foxtrot (…). The development strategy through mobile channels and the integration of new technologies, such as gamification, allowed us not only to increase turnover, but also to significantly improve interaction with customers,” said Foxtrot CEO Yuriy Polishchuk, whose words are quoted in the press release.
According to the data provided in the press release, turnover in the retailer’s mobile app increased 4.3 times during this period, and the number of transactions made using the app increased 3.4 times compared to last year’s figures for the same period.
A separate element of this year’s Love Season was the gamified tech dating platform Foxy Match. About 11% of the additional traffic to the site was generated by Foxy Match. Users who completed the game received a promo code and converted into buyers, doubling the number of those attracted through standard banner campaigns, confirming the effectiveness of gamification as a sales promotion tool, the retailer noted.
In parallel with the development of its own channels, Foxtrot strengthened its position through interaction with customers on other platforms, ensuring a high share of sales of technology and electronics in large-scale joint promotions, said Kirill Popov-Cherkasov, director of e-commerce at the Foxtrot chain. The retailer’s share of sales in the mono market campaign, dedicated to Valentine’s Day, reached 30%.
The most popular gifts were not only personal gadgets, but also appliances. Among the favorites were game consoles, smartphones, smart watches, appliances from the “beauty and care” category, and home appliances. This year, the top 5 products included: the Philips OneBlade Pro 360 electric shaver, the Sony PlayStation 5 Slim Digital Edition game console, the Apple iPhone 17 Pro Max smartphone in Cosmic Orange, the Apple Watch SE 3 smartwatch, and the Philips NA221/00 multi-cooker.
Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and household appliances. As of early 2026, the company operates 127 stores in 67 cities, the Foxtrot.ua online platform, and the mobile app of the same name.
According to Opendatabot, FTD-Retail LLC (Kyiv), which develops the chain, increased its revenue by 17.6% in 2024 compared to 2023, to UAH 14 billion 882.632 million, but received less net profit: UAH 6 million 721 thousand against UAH 314 million 436 thousand, respectively.
In the first nine months of 2025, the company received UAH 12.1 billion in revenue and UAH 167.4 million in net loss.
The founders of the omnichannel retailer Foxtrot are Ukrainian businessmen Gennady Vykhodtsev and Valery Makovetsky.
