H&M has launched an online store in Ukraine, according to a statement by H&M Hennes & Mauritz AB’s press service to the Interfax-Ukraine news agency.
“The launch of hm.com is a historic event for H&M in Ukraine. I am very pleased that our long-awaited online store is finally available to all customers. I believe that a combination of a strong offline and online presence is key to building strong relationships with our customers,” commented Michalina Ludwiczak, Sales Manager for Sales Market Poland at H&M.
Customers in Ukraine can order items from the main collections online, as well as H&M Home (excluding furniture and lamps), H&M Move, and special lines, such as H&M Studio. Subscribers to the H&M Fashion Newsletter are the first to receive information about exclusive offers, current selections, presentations of new collections, and other news.
The first H&M store in Ukraine opened in 2018. Today, the brand has nine physical stores: seven in Kyiv, one in Odesa (renovated in June 2025), and one in Lviv.
