H&M will launch an online store in Ukraine in the first quarter of 2026, according to the annual sustainability report of H&M Hennes & Mauritz AB, published today.
According to the report, the H&M Group ended the 2025 financial year with moderate sales growth and a significant improvement in profitability. Net sales for the financial year increased by 2% in local currencies, while the number of stores at the end of the financial year decreased by 4% to 4,101 stores. Converted into Swedish kronor, H&M Group’s net sales amounted to SEK 228,285 million (SEK 234,478 million for 2024).
“Thanks to an enhanced customer offering, effective cost control and improved inventory management, we continue to take important steps towards achieving all our long-term goals, even in challenging conditions,” says H&M Group CEO Daniel Erver.
At the same time, H&M continues to move towards its sustainability goals, including reducing emissions in the supply chain. In 2026, the group plans to continue investing in its omnichannel model, logistics, and customer experience, while maintaining its focus on long-term growth. In particular, H&M will launch an online store in Ukraine in the first quarter of 2026.
The optimization of the store portfolio continues through the opening, closing, and renovation of stores. Around 80 new stores are planned to open worldwide in 2026, while around 160 stores are planned to close. Most of the openings will be in emerging markets. Paraguay will become a new market for H&M in 2026, and H&M will also open its first franchise store in Malta in the first half of 2026.
