Ukrainian marketplace for verified real estate DIM.RIA conducted a survey of its audience, in which more than 1,500 Ukrainians took part. The aim of the study was to find out the plans, priorities, and budgets of Ukrainians in the field of buying and renting housing. The results showed that in 2025, the average budget for purchasing real estate decreased, while tenants, on the contrary, are willing to spend more.
In 2025, most Ukrainians will continue to live in their hometowns. However, the proportion of those moving to safer regions and abroad has increased compared to 2024.
The two most common reasons for buying a home among the marketplace users surveyed were to move from rented accommodation to their own home (42%) and to change their place of residence (33%). Apartments on the secondary market are in the highest demand. Users are also considering private houses from owners. New buildings (both apartments and houses) rank third and fourth in popularity. Smart apartments are the least interesting.
The average budget that Ukrainians are willing to spend on buying a home in 2025 has either remained at the previous year’s level or decreased slightly. Currently, the largest share is those who plan to spend between $30,000 and $50,000. Over the past year, the number of people planning to buy a home for more than $50,000 has decreased.
The main reason for looking for rental housing is a change of city or neighborhood. Rental preferences coincide with purchase plans: apartments on the secondary market are the most popular. Next among the options are new buildings and smart apartments.
Most respondents are looking for housing costing up to $10,000 per month. However, a significant proportion have increased their rental budget to $15,000. At the same time, 67% of respondents say that it is difficult to find housing within their desired budget.
Among the priorities that Ukrainians consider when choosing a home to buy, the most important are affordable price, condition, size, and convenient location.
Willingness to work with real estate agents in 2025 has increased. This is especially true for home buyers, who are more likely to hire professionals to assist with the transaction. Tenants, on the other hand, tend to look for housing on their own.
DIM.RIA is a marketplace for buying and renting verified housing. It is a product of the Ukrainian IT company RIA.com. Currently, the marketplace has a website and apps for iOS and Android devices.
