In the Ukrainian hospitality market, 45 new projects of hotel and apartment complexes and 108 hotel-type cottage towns are planned for 2024-2026, according to a study by Ribas Hotels Group.
According to it, in the next two years, the announced replenishment of the room stock is 6670 rooms for hotels and apartments, and 3097 houses for cottage communities.
According to the study, as of mid-2024, there are 2017 hotels operating in Ukraine, while 12 facilities have been destroyed or damaged since the start of the full-scale war.
Optima Hotels (64 hotels), Ribas Hotels Group (21 hotels) and Premier Hotels and Resorts (11 hotels) are the leaders in terms of the number of hotels. Among the foreign chains, Accor with nine hotels and Radisson with five are the leaders in terms of the scale of their presence.
The average occupancy rate of Ukrainian hotels in the first half of 2024 was 34-38%, and in some regions in the west of the country (Lviv, Ivano-Frankivsk, and Zakarpattia regions) it reached 60-70%.
According to the study, since 2013, the total number of collective accommodation facilities has been decreasing by an average of 175 facilities annually, mainly due to health facilities, sanatoriums, health resorts, boarding houses with treatment, balneotherapy and mud hospitals, tourist bases, campsites, recreation centers and boarding houses. At the same time, the number of hotels increased by 9.1%, motels by 10.7%, and hostels by 28.7%.
According to analysts, after the war ends, the tourist flow in Ukraine may increase to 14.5 million people. Thus, the current room capacity will not be able to meet the demand. According to Ribas Hotels Group, the potential need for hotel rooms may be +30-40% of the current number.
It is noted that the study used data from the State Statistics Service of Ukraine, the State Agency for Tourism Development, the State Border Guard Service, the main statistics departments of Kyiv, Lviv and Lviv Regional State Administration, Odesa, Kharkiv, Dnipro regions, the Ministry of Culture and Strategic Communications, the State Register of Immovable Property of Ukraine, the Service Portal for Tourists, the Hotel and Statistical Aggregators.
